Corporate Communication Skills
The Corporate communication will involve much more than just
motivating the employees and then dispensing the good PR. It does represent the
tool to be leveraged and the process which is to be mastered. A Power of
Corporate Communication shows the managers and the executives how to communicate
effectively with the fellow employees from a mailroom to boardroom, and also
between the organizations and across the industries. Fully accessible and
nonacademic refreshingly, it will create the easy-to-follow map of world of
corporate communication, with the workplace-tested approaches for addressing the
common challenges. Written by the two leaders in the today's corporate
communication field Paul Argenti is an author of 1994's Corporate
Communicational Power of Corporate Communication is replete with the careful
analyses and the real-world examples and the case studies from a leading
organizations also including Sony, Coca-Cola, and the GE.
The key components of a corporate communication function.
Methods to manage the multiple constituencies and the deliver consistent, the
relevant messages Crisis communication tactics, and a dangers of creating the
"spin" as opposed to facing the problems head-on.
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